According to statistics from 2022, the combined number of mobile applications on Google Play Store and Apple’s App Store is 5.6 million. Given the continuous development of mobile apps, what factors contribute to the success of a mobile application? This article aims to shed light on the reasons behind the failure of many mobile applications and provide guidance on identifying areas for improvement in your own app, as well as adjusting your business strategy to achieve your product goals.
Poor mobile application launching strategy
The success of a product, including a mobile application, heavily relies on its launch strategy. The way a mobile app is introduced to the market greatly affects its ability to acquire and retain users.
To increase the likelihood of success for your mobile app, it’s important to have a well-planned and clear marketing strategy in place, ensuring that each step is executed effectively.
In order to achieve high user acquisition and retention rates for your mobile app, it’s crucial to make a positive first impression. Failing to do so may result in users uninstalling your app and seeking out better alternatives that meet their needs.
Poor Testing
Consider a scenario where a vaccine is developed and distributed worldwide without proper testing. This could result in the complete extinction of the human race. Similarly, launching a mobile application to users without proper testing is akin to administering an untested vaccine to the entire population of the world. Such a product would be doomed from the outset.
It’s impossible to create a perfect mobile app, as it may contain minor bugs. That’s why it’s essential to invest in quality assurance (QA) testing before releasing your app to ensure that major flaws are avoided. If you neglect to thoroughly test your mobile app, it’s likely to have numerous bugs that will result in a poor user experience. This poor experience is enough reason for users to uninstall your app and prevent them from recommending it to others. Negative comments on the Play Store are common for mobile apps that give users a hard time interacting with them. Prior to releasing your mobile app, comprehensive testing of quality, functionality, and performance is a must. It’s unlikely that you’ll have a second chance to impress users if you fail to do so the first time. Failing to conduct thorough testing will inevitably lead to the demise of your app.
Poor User Experience
We’ve discussed a few issues so far, but the biggest problem lies in the area of UI/UX. When you hire developers to work on your mobile app, they typically provide a quote that includes various components, one of which is UI/UX. However, many people tend to ignore this critical stage of mobile app development because they want to cut costs. This is a grave mistake, and skipping this stage is akin to committing suicide. In fact, many mobile apps have failed because of this. The purpose of this stage is to create interfaces and designs that will provide end-users with the best possible experience, and neglecting this step is extremely dangerous.
Poor user experience is the main reason why many mobile apps fail. If users have difficulty performing even the most basic functions on a mobile app, there is a high likelihood that they will uninstall the app and never use it again. The following are common examples of poor user experience:
- Mobile app performance issues
- Slow loading times
- Lengthy and complicated registration processes
- App features that are not easily accessible.
The best mobile application developers in Nairobi, Kenya, Across Africa and across the globe have written this article.
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