Digital Marketing & SEO

Which Do I Need: An Influencer Network or an Influencer Marketing Platform?

What Is a Social Media Influencer Network, and How Does It Work?

Many of us automatically think of agencies, platforms, and influencer markets as venues to meet the India Influencer network when we think of a network like this. These websites and businesses, on the other hand, are generalist resources. In other words, they work with businesses of all sizes and across a wide range of sectors. The majority of them aren’t industry experts. Furthermore, you may not be dealing with influencers who have already indicated interest in your company if you use this kind of service.

When I refer to an influencer network, I’m referring to a group of influencers with whom you’ve previously spoken. You may not have enlisted their help for a campaign yet, but they are individuals you can call on when the time comes. Typically, they already have a strong connection to your brand. They might be folks you met at an industry convention or people who have submitted glowing Amazon reviews for your product. Your influencer network is a valuable resource that values their connection with your brand, regardless of how you met them.

Influencer networks aren’t the same as agencies

In many respects, agencies and influencer network software are comparable. They’ll take care of every detail of your campaign and provide you with detailed reports.

If you want to operate things on autopilot, agencies may be useful.

Because influencer networks are a software solution, they vary from agencies. Yes, there is a lot of automation, and you will spend some time working with the program, but that isn’t always a negative thing.

You have greater power over your fate if you have an influential network. Oh, and you won’t have to spend hundreds of dollars every month to get results.

Avoid influencer agencies unless you despise having money in your pocket.

When deciding between influencer networks and influencer marketing platforms, what factors should I consider?


Do you want to advertise a product that will be released next quarter? Or do you need immediate brand awareness? The kind of tool you need will most likely be determined by the schedule for launching your application.

Networks can move quickly to get things going. In a short amount of time, you may connect with influencers and have material on social media. There are only so many choices to be made since the number of influences in a network is restricted.

Influencers from a wide range of backgrounds

Is it important to you when developing a campaign if an influencer has worked with comparable brands? What about your rivals? A network is a wonderful alternative if you just want a proven influencer with #ad expertise.

Working with influencers that have a track record of boosting sales, downloads, or social sharing gives you a feeling of security. If you don’t want to see your competition in a social influencer’s feed, though, you may want to explore outside of a network.


Influencers that have joined up to work with a network are known as influencers. The agency through which you are sourcing people owns that connection.

If you want to build long-term relationships with influencers, it’s a good idea to work with them via an influencer relationship management platform so you can keep your connections and collaborations in-house.

If you just need a one-time promotion, having a network in charge of your influencer may be more convenient.


If your influencer marketing budget can’t even cover the cost of transporting a product to one influencer, a network is always the more cost-effective technical option.

Because networks are influencer databases, they lack the type of sophisticated statistics seen in rivals. Network costs might vary from a few hundred dollars per month to a percentage of the influencer payments you pay. And, although the sticker price is reasonable, you don’t get much for your money.

You’re effectively paying for the opportunity to see which influencers the network works with. In addition to the network costs, influencers inside that network will have defined per-post or per-engagement prices.


Brands can choose and work with the influencers of their niche through India influencer network. It is feasible for both brands and influencers to work together though a common network as it is easy for them to connect, understand, choose, sign a deal and execute their work and do the monetary exchange seamlessly. 


What Is the Importance of Influencer Marketing?

Because most opinion leaders find their audience on social media, influencer marketing is strongly linked to social media marketing. This medium allows you to reach a huge audience: social media is used by half of the world’s population.

Even better, influencer marketing allows you to contact individuals who would otherwise be inaccessible to conventional advertising. Ad blockers are used by two-thirds of customers, yet the same individuals are eager to listen to influencers. 80% of users have made a purchase based on a recommendation from an influencer.

What is the going rate for an influencer?

If you want to conduct a campaign with an influencer, there is no standard or set sum to spend. The rate/pay of an influencer is decided by a variety of parameters, including the amount of followers he/she has, the sort of content he/she has to generate, the duration of the campaign, the platform on which to publish, and so on. You may utilize influencer calculators to figure out how much you should pay an influencer and then bargain with him or her.

To be considered an influencer, how many followers do you need?

If you have at least 10,000 followers, you are considered an influencer as per the India Influencer network. They’re known as nano-influencers since they’re the tiniest form of influencer in terms of follower numbers. If you want to be a social media influencer, first figure out what sector or business you want to concentrate on, then figure out who you should target. Create a content plan and stick to it by producing high-quality material on a regular basis.

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