The world of social media is constantly changing, and that means new opportunities for brands to grow their audiences. There are so many ways to build your brand on Instagram, which can lead to a massive increase in followers. Even if you’ve already built up an impressive following on another network. There’s always room for growth when you’re talking about a brand with such a specific target audience. This article will focus on proven strategies for growing your own Instagram following from the ground up. We’ll explore why it’s important to have a strong presence on this platform and how your target audience is most likely using it. From there, we’ll dive into 10 different strategies for growing your account. Including best practices and common pitfalls that you can avoid as you implement these principles into your own strategy.
Why is Instagram growth so important?
Instagram has become one of the most important social media platforms for brands of all kinds to build their communities. With over 800 million monthly active users (MAUs) using the platform every month. It’s become a vital piece of most companies’ marketing strategies. For example, look at how Burberry has used its Instagram account to connect with its customers and promote its products. The company has used the platform to share behind-the-scenes content from its runway shows. As well as photographs of its products in use by real customers. This approach has helped boost Burberry’s Instagram following to more than 35 million followers by giving them an authentic look into the brand. As you build your brand’s presence on Instagram, it’s important to remember that the platform is all about visual content. This means you’ll need to post images and videos regularly to keep growing your audience. If you ever find yourself thinking, “Who would want to follow my account?” remember that there is a large group of people out there who might appreciate the content you have to share.
Build a community with authentic content
Having millions of followers on Instagram is great. But if those accounts aren’t engaged with your content, your efforts will have been in vain. The best way to ensure that your Instagram following grows organically is to build a community around your account. This means that you’re not just posting content to share with your followers, but you’re also engaging with the people who follow you. One easy way to build a community on Instagram is to host a regular Instagram Story. These are like a virtual version of a blog post, with the difference being that they’re visual and can be much more interactive. As you post and host Instagram Stories, be sure to respond to each comment and mention if you’re able to. This is a much better strategy than simply looking at the number of likes your content receives.
Use paid ads to grow your audience
While Instagram has always been primarily focused on organic growth. The introduction of ads in the platform’s content feed has changed all of that. While you’ll still need to put in the hard work to create engaging and visually appealing content. You can also spend a little bit of money to grow your audience faster. This can be a good way to boost your follower count. Especially if you’re just starting out and don’t have a big enough following to organically appear in your followers’ feeds. There are a few different types of ads you can use to promote your account and posts. You can choose between image ads, video ads, carousel ads, or swipe-up ads. For best results, be sure to choose the ones that best align with your content, along with your target audience.
Partner with influencers to grow your audience
One of the best ways to grow or buy Instagram followers australia quickly quickly is to partner with influencers. This is a mutually beneficial partnership. Where you collaborate with another Instagram account. That has a large following and a lot of engagement. Depending on the size of the partner’s account and how engaged their audience is. You could reach thousands, if not millions of people with one single post. This is a great way to give your account a quick boost and reach a new audience segment. That you might not have been able to reach otherwise. To find influencers to partner with, you can use a tool like Instagram. This tool allows you to search for relevant hashtags and follow other users. You can also use tools like Postplanner or Touch graph to search for influencers based on your target audience.
Run an ad hoc contest to grow your audience
Another way to quickly grow your Instagram following is to run an ad hoc contest. This doesn’t require any partnerships. And you can choose to either give away prizes or ask contestants to follow your Instagram account. Depending on the prize, you can choose to have a contest that’s either free or has a small entry fee. Before launching your contest, be sure to read Instagram’s terms of service and related policies. You don’t want to risk having your account shut down due to violating any of the platform’s rules.
Conclusion
Instagram is one of the best ways to engage with your audience, build brand recognition, and generate leads. In order to do this, you need to create a strategy for growing your following. There are many different ways to do this, including building an engaging feed, leveraging influencers, and hosting contests. No matter which strategies you choose to implement, it’s important to always be consistent. If you want to grow your following, you need to be reliable in your content and consistent with your posting schedule so that your audience can depend on you.
